1. Market Research & Product Development

Offering a well-considered product mix is crucial to the success of a property development. During this phase, Kate offers advice based on market research. She’ll answer the important questions to help you shape the ideal product.

• Who are your direct competitors?

• What are your competitors offering?

• Who is buying?

• What level of specification is being offered?

• What unique offerings can be explored to ensure a point of difference for your development?

• Who will be looking to purchase in your location?

2. Prepare Marketing Plan, Budget & Schedule

With a hands-on approach, Kate takes responsibility for managing the marketing process in its entirety. Taking marketing agencies out of the equation, she works directly with her team of consultants to create strategic campaigns that uniquely position your development, while saving crucial development equity.

Every good marketing plan starts with a well-considered budget. Before the branding phase begins, Kate prepares a detailed marketing budget and schedule that encourages budget accountability in the development’s promotional periods.

3. Brand Creation

Kate’s number one rule in preparing your marketing strategy is to keep your development’s brand at the forefront. It is important not to distract buyers with any other branding and to generate an identity that clearly tells your development’s story and reflects its position within the market.

Kate’s team works directly with branding genius and graphic designer Kate Darby of highly regarded graphic designers, Darby Pro. They work together to develop a unique brand identity, keeping the process streamlined and costs to a minimum. Paired with a creative marketing story, the development will start to form its own market position, which is crucial when moving into the sales phase.

4. Prepare Marketing Campaign

Creating a sense of urgency around your development and making it a ‘must have’ is the goal from the outset. To do this, creative marketing media are used to stimulate and attract potential buyers. With all market concepts developed by Kate, costs are kept in check.

When selling off-plan, it is essential for a clear vision to be demonstrated to the market. Kate does this using various methodology, including:

• High-quality render creation

• Location imagery

• Website development (developed by Kate – a large cost saver)

• Photography and drone work

• Videography

• Social media

• Advanced internet marketing/retargeting

• Print media

5. Market Launch & Sales Process

This is the main event, when all the hard work pays off. Kate is a licensed salesperson under the REA 2008 and has been actively selling real estate since early 2016. Her association with the Ray White network means she has contacts throughout New Zealand and Australia – a connectivity that helps ensure your development gets both national and international reach.

Through her early involvement in a project, her ability to present information and successfully handle negotiations, Kate can extract a premium from the market.

6. Post Sales Support

Even with the contract signed, there’s still important work to be done. Kate makes sure your purchasers remain well informed with regular updates and clear communications – which is particularly crucial when there is an extended period between contract signing and settlement.

Come settlement time, your clients are happy, well prepared and eager to get their hands on the house keys.